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  • We must chase our crazy ideas

    We must chase our crazy ideas

    So you’re choosing to leave and be unemployed? My boss asked, almost two decades ago. I was not exactly sure how things would turn out, but I wanted to start my own business and reached a point where it would be pivotal to my professional life: I had to try it. As soon as I…

  • Thoughts on risk-taking

    Thoughts on risk-taking

    Have you ever felt the need to stand out? Either personally or professionally? Both? I like to think it’s all about risk-taking. When we look into successful people and their businesses, there’s a commonality: they all do something no one else does. It seems easy to analyze things from the outside, maybe even evident if…

  • The Importance of Passion

    The Importance of Passion

    Over the years I’ve seen many software development projects that follow a typical pattern of failure. They fail because they lack passion, they are executed purely as a transaction. As usual it starts with a set of requirements, a deadline and a budget. Then stakeholders and sales sign off on that promise. When the development team…

  • O segredo da sensação de progresso

    O segredo da sensação de progresso

    É curioso que o ser humano precise ter sensação de progresso para de fato perceber o progresso das coisas. Digo isso por algo que reparei durante uma sequência de 2 sprints em um do projetos que estamos tocando aqui na ZBRA. Para dar mais contexto, veja aqui como foi o sprint burnup do primeiro sprint (Sprint…

  • The secret of a sense of progress

    The secret of a sense of progress

    It’s curious that humans need to have a sense of progress actually to perceive progress in things. I say this because I noticed something during a sequence of 2 sprints in one of the projects we are working on here at ZBRA. For more context, see here how the Sprint Burnup of the first sprint…